One piece

例えば、ですが直帰率が80%という数字1つをとっても

  • ターゲットがきちんと絞られたつくりで、それが機能しているから、直帰率が高い（何も悪くない）
  • 単純に画面が悪い
  • ターゲット設定が間違っている（画面以前の問題）
  • 商品が悪い（どうしようもない）

のどれにでも解釈ができ、なおかつその裏はアクセス解析からは取れません。

“
— 仮説検証のないアクセス解析をする暇があったら - Feel Like A Fallinstar (via 4kshike) (via tiga) (via yaruo)
Reblogged 1 year ago from yaruo (Originally from 4kshike)
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